When I approached Ella, my business struggled despite growing from 3 founders to 150 employees. Feeling alone in fighting for survival, I considered closing the business. A friend recommended Ella. She listened, conducted interviews with my direct reports, and led an offsite group meeting where she bluntly asked, “What’s your purpose for coming to work here?” This question shocked us and shifted our perspective. After nine months, we began aligning our actions with a clear purpose. Three years later, we are still implementing the strategies she suggested and building on them. I highly recommend her for cultural transformation, especially for the self-made leaders of multicultural teams.

Before meeting Ella, I believed culture was only important for big organizations with over 100 employees. Ella changed my view, showing that a leader’s biggest challenge is behaviour, and a business’s challenge is collective behaviours and unspoken rules. I realized I struggled to find people who could consistently exceed expectations. A group value assessment revealed that my team saw us as an egocentric business, contrary to my intentions. Working with Ella, we discovered our patterns, unpacked our goals and vision, and achieved our first value-driven milestone. We are now on the path to our second, confident we’re on the right track.

I have been working with Ella for 6 months now; gee, every single conversation is mind-opening; it seems so effortless for her just to have a friendly conversation with me and then bang! The way I look and approach life changed significantly. Well, if you do work with Ella, she will definitely say that you are the person who did all the shifting work, but without her guidance and support and kept challenging me, it would have taken much longer and many more frustrations and struggles before I can arrive at where I am today. I eternally appreciate her help!

I have been working with Ella for over 1 year now, and I just happily renewed for another 1 year last month. The initial purpose of engaging Ella as my coach is to help me to develop my leadership skills and mindset, but man, I got way more than that from the sessions, not only I now have more confidence to lead my team to actualise the vision I have truly, I learned from her to embed some daily rituals and routines to allow me to shift my world view, to stand up and tall, and not afraid to be the game-changer.

Ella has been our coach for several years now, and I still clearly remember the very first question she asked me:

“If you died tomorrow, what would you want written on your tombstone?”

That question didn’t just stay with me, it continues to shape the way I think about purpose, leadership, and legacy.

Over the past years, our company has grown significantly, revenue has quadrupled, and both my partner and I have experienced a complete shift in how we lead, manage, and think. In the early days, we would ask Ella about every challenge we encountered. Today, we’re able to approach and resolve most business issues on our own, thanks to the frameworks and mindset she helped us build.

What Ella has given us goes far beyond skills. She’s helped us broaden our perspective, raise our standards, and truly grow into the leaders our business needs.oes here

Over the years, Ella has become a true mentor to me. During some of the most pivotal and challenging moments in my life, she has shown up with not just support, but with the kind of deep, insightful questions and gentle provocations that led to real inner transformation. She has an innate gift for coaching: not just in helping others find clarity, but in guiding them toward a truer version of themselves.

Ella doesn’t offer quick fixes; she offers perspective, presence, and powerful reframing that unlock new paths forward. I am endlessly grateful for her wisdom, her generosity, and her unwavering belief in growth. To be seen, heard, and challenged by her is a rare and life-changing experience.